The folks over at Brafton have put together a great infographic on why content is important for your SEO efforts.

You can find the original infographic here

With an ever increasing number of tourists using the internet to facilitate their travel search and booking functions it is imperative for hotels to ensure that their own web sites are equipped to cater to their guests’ travel investigation and online booking needs. According to a recent J.D. Power & Associates survey about 6 in 10 hotel guests in the USA are making reservations in 2010 do so online.

With an estimated 60% of the market using the internet to source their desired accommodation and then to make a booking, can any hotelier afford not to invest in their digital marketing strategy?

Today I will take a brief look at some of the techniques that can be used to increase website reach and online hotel bookings.

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Copy Compass is a Worpress plugin developed by Talooma, a South African based digital marketing company.

Copy Compass strives to bridge the gap between SEO best practices and the flood of user generated content that is added to websites on a daily basis. This WordPress plugin aims to simplify the learning curve required to write content that is both easy to read and that ranks well in search engines. After all, every author is writing for an audience and that audience needs a mechanism by which to find content about the subject which holds their interest, this WordPress plugin greatly simplifies this task.

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Having gained over 500 million users since being founded in 2004, Facebook marketing is difficult to ignore. Not only is its user base approximately 10 times larger than the population of South Africa, it also has a wealth of relevant personal information from education through age and sex to detailed likes and dislikes. To ignore this marketing gold mine would be folly. What better place is there to communicate with your customers than through a web site that already services a significant portion of most target audiences on a regular basis? In the post below I will discuss four key areas that can make or break the success of a Facebook page.

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