Jumo, the Social Network to Change the World
Today marks the public beta launch of Jumo, the social network created to facilitate social change in our world.
The brainchild of Chris Hughes, co-founder of Facebook and director of online organizing for the 2008 presidential campaign of Barack Obama. Jumo is a social network designed for the purpose of connecting people with the issues and organizations that they care most about. It is a network for social change and at the time of launch over 3500 charities were listed in more than 200 issue areas from around the world.
Increasing Online Hotel Bookings
With an ever increasing number of tourists using the internet to facilitate their travel search and booking functions it is imperative for hotels to ensure that their own web sites are equipped to cater to their guests’ travel investigation and online booking needs. According to a recent J.D. Power & Associates survey about 6 in 10 hotel guests in the USA are making reservations in 2010 do so online.
With an estimated 60% of the market using the internet to source their desired accommodation and then to make a booking, can any hotelier afford not to invest in their digital marketing strategy?
Today I will take a brief look at some of the techniques that can be used to increase website reach and online hotel bookings.
Copy Compass – A WordPress Plugin for Content Analysis
Copy Compass is a Worpress plugin developed by Talooma, a South African based digital marketing company.
Copy Compass strives to bridge the gap between SEO best practices and the flood of user generated content that is added to websites on a daily basis. This WordPress plugin aims to simplify the learning curve required to write content that is both easy to read and that ranks well in search engines. After all, every author is writing for an audience and that audience needs a mechanism by which to find content about the subject which holds their interest, this WordPress plugin greatly simplifies this task.
Social Media for Social Change
On 28 August I had the privilege of being invited to attend a session at the Gordon Institute of Business Science, this particular session was entitled social media for social change and revolved around a subject that is becoming increasingly relevant to global humanitarian efforts. How can social media be used to promote and accelerate social change. Opportunities abound in an era where technology has made communication and social interaction easier than ever before and the following two examples highlight only two ways in which social media is being adapted to give momentum to various causes.
